Born in 2004, uglyBROS came to life from our desire to fuse protective motorcycle gear with high-style fashion garments. Anyone who rides a motorcycle will know wearing your moto gear all day is impractical, and often leaves you looking out of place like an ‘uglyBROS’.
We felt it was time for a new range of garments. Designed to satisfy the needs of both Riders and ‘Biker Style’ fashionistas, equally protective, as they were fashionable, that looked as great in the office or around town, as they did on the bike. High-style fashion fused with function and ability to incorporate safety technology for the everyday MOTO fashionista… Lifestyle MOTOwear.
Drawing upon our extensive knowledge of fashion design, and our passion for riding motorcycles, we chose to avoid working with “mass-production” factories. From the beginning we wanted our garments to be heavily focused on quality materials, construction and style. This focus forced us to look closer to home (Seoul S.Korea) for our manufacturing. We chose to work with local boutique manufacturers, who brought with them quality craftsmanship from years of garment manufacturing experience.
This local link allows us to control the quality of every stitch that goes in to an uglyBROS garment.
After almost a decade of making high quality moto inspired garments, satisfying motorcyclists and fashionistas around the World, we decided it was time to introduce our uniquely designed uglyBROS MOTOwear to North America.