uglyBROS TONUP Jeans review by Jason Paul Michaels


Unlike my friend, Chris Nelson (@oilandbones), I like to wear pants. They keep your legs warm. They offer visual appeal much greater than white, hairy legs, and if produced properly from the right materials, even offer protection for when you’re riding a motorcycle. So as much as Chris would probably like this BLOG post to be about him and his adventures not wearing any pants, it’s about me and my ongoing quest to find the great jeans that can be worn both on and off a motorcycle with little compromise.

Humor aside, let’s talk about something more serious. Motorcycle safety. Specifically, pants. Everyone knows there simply isn’t anything better than good ol’ tough cowhide for protecting your skin in the event that you lowside while trying to flash a smile at that pretty girl when rounding 2ndstreet downtown on Saturday night. However, the problem with leather is that, for a dude, unless you’re a cowboy or the lead singer in a rock band, you look pretty silly wearing leather pants.


So going on the assumption that you’re not a Creed fan and never condoned Scott Staff’s use of leather pants to look “cool”, I’ll assume you’re a fan of denim. Right? Because I’m not a denim expert, I won’t try to act like one. I will simply say that there’s a myriad of styles, types, and thicknesses of Denim out there. With today’s moto crowd, one of the most popular seems to be Selvedge, so for ease of relation and relevance, I’ll pick this for my example.

In most cases, selvedge denim is both thick and somewhat rigid when compared to what you would find at the GAP, for example. This tends to be good for motorcyclists, not only because it looks pretty damn good, but it has a higher abrasion resistance than soft cotton blend denim found in the majority of jeans on the market today.


The problem, though, with the selvedge denim moto jeans I tried on that had armor, was that looked like “they were jeans with armor in them” and, for me, that dog just don’t hunt. I’ll admit it; I spend more time in front of the mirror than Leticia does. It’s true. And I probably spend more time matching my jeans to my shirts, too. Is that a crime though?

So there I was, left to durable Selvedge denim jeans and denim blends with interior Kevlar linings, which was great, because I was able to look good and be somewhat safe. But after just eating pavement, being pulled on a skateboard by our Wolfdog Jack in a pair of Kevlar lined jeans and having a very sore hip and knee, I resigned to the fact that some armor was a necessity.


Which leads me to my discovery of uglyBROS jeans. Granted, they’ve been around for quite a while in the Eastern Pacific market. I’d heard of them before and figured, “What the hell, they’ve got armor in them and tend to look a little more fashionable and fitting than some of the other jeans I’ve tried to date.” So I gave them a call, ordered a pair of their TONUP jeans in black, and patiently awaited their arrival.

When I got them, they fit perfectly. The only thing that needed to be done was hem them to length. Putting them on was like slipping on a broken-in race glove. They hugged my body in a way that just made me feel safer. Slip in the knee pads and hip pads, and you actually are.

Which brings me to something I want discuss. When I was in Los Angeles, recently, I met with Vince Sohn, the founder of uglyBROS USA, and the first question I asked him was, “Why didn’t their signature jeans have Kevlar in them?” Vince’s answer was short and sweet.


He explained that while Kevlar does provide additional protection against abrasion, it does virtually nothing in regard to impact. In research uglyBROS did in Asia (more motorcycles on the road there than anywhere else in the world, I’ll remind you), accident victims suffered from pain as a result of impact, not being drug across the pavement. So in the beginning, when uglyBROS went to market, they wanted to address that need.

So why do their jeans have CE approved hip and knee pads? Yep, you guessed it. Those same motorcycle accident victims had the majority of their pain related to hip and knee injuries. Pretty simple theory, right? Research a need and fill it.


uglyBROS uses an a high quality denim blend when producing their jeans, ranging from 11-13.5oz. With stretch panels in key areas related to fatigue, riders can spend hours on the road without feeling constricted. Their unique design and cut allows them to be both rigid and protective without sacrificing comfort, which is also awesome if you eat a few too many hamburgers on the road.

And for those of you who think the TONUP or other styles offered by uglyBROS are a little too fashion forward, they also have more traditional style jeans that yes, have Kevlar lining and also support internal armor. Checkout the ECHO-K for example.


As for real-world testing, while I haven’t eaten any pavement, I have chewed on a bit of dirt while wearing them. I wore mine Flat tracking with Roland Sands and the Suicide Machine Co. boys at Perris Speedway and took a serious lowside on a CRF450 around turn three. I slid, the jeans held up, and nothing hurt the day after. Pretty good testament, in my opinion.

And if that’s not enough, despite what people think, Ugly Bros isn’t a huge corporation. Vince is part of a small team of guys, who just like keeping people safe on the road and looking good at the same time.


PUBLIC SERVICE ANNOUNCEMENT – There are a few companies out there that have attempted to knock off the iconic Ugly Bros look. I will tell you from first-hand experience, the $99 copy is NOTHING like the original. The materials are different, the cuts do not offer the same comfort fit, and at the end of the day, they’re blatant rip-offs of good hardworking people’s ideas. The price-point isn’t the easiest to swallow, but it’s worth every penny and the time it requires to save them.


Original Post:
Photos: Grain & Glass Co.

uglyBROS-USA + The Mighty Motor presents ‘DOWNTOWN LOS ANGELES’


DTLA, by The Mighty Motor

Downtown Los Angeles may not be the first riding destination to many visitors coming to LA and we are ok with that.

Between the modern sky scrapers and mid century architecture, some areas are still a little shady. Sparking the “What the fuck am I doing here?” out of your bearded mouth. Especially after the sun goes down.


But if you know where to go or take the time to wander around you’ll start to uncover some of the best things LA has to offer. The flavors and style through the years have now congealed into their own Angeleno lexicon. One that has drawn some of the the best taste makers, restaurants and bars in the country.


We took some people we call friends and went for a ride through the streets of the city. We started out at Ugly Bros U.S. headquarters and rolled out from there. Here are some of the scenes of DTLA.

























This post was made possible by uglyBROS USA and British Customs

uglyBROS-USA + The Mighty Motor presents ‘Road To Corsa Motoclassica’


Road to Corsa MotoClassica by The Mighty Motor

Just because you’re a spectator at The Corsa Motclassica at Willow Springs doesn’t mean you can’t have a little fun along the way. The day started after one of the few rainy and windy days Southern California has experienced this spring in East L.A. heading north to Little Tujunga Canyon. The road was empty with the exception of some cyclists working way harder than they needed to on such a beautiful day. Crossing through Canyon Country we made the ritual stop at The Oaks Lodge for a quick bite before we climbed out of Bouquet Canyon into the desert.











The vintage races at Willow Springs are not to be missed, even if the track is too big for the bikes, even if it is in the middle of the worst part of the mojave desert, even if you don’t race, this place was a moto-enthusiasts dream. People came from as far away as japan to spend the day racing bikes that were up to 50 years old if not older. The pits were alive with comradery trying to squeeze half a horsepower out of these old machines. A big thanks to Brady walker for getting us involved, see you next year…












After seeing all the great bikes and meeting a lot of great people we had to ride back the same way we came… Bummer…


This post was made possible by uglyBROS USA ..

20th-Anniversary Corsa Motoclassica

Photo May 05, 4 21 17 PM

Corsa Motoclassica is an annual race originally brought to you by the Garage Company. The event originally started back in 1995. this is a public event organized by AHRMA and is the closest AHRMA event to Los Angeles, Here’s Mini Photo coverage of this year’s race by uglyBROS USA

Photo May 05, 4 15 03 PM

The Corsa Moto¬Classica, now in its 20th year. It was a labor of love and love of racing that prompted Mr. Garage Company, aka Yoshinobu Kosaka, to make it all happen in the first place. Just call him Yoshi. He’s been into vintage and performance bikes since the early 1970s, and his vintage bike “hobby” accelerated once he made his home in Los Angeles more than 20 years ago. Yoshi’s treasure trove of classic bikes, accessories, books and apparel is housed museumlike within a 5,400-square-foot shop located not far from Los Angeles’ Santa Monica beach. Not only does Yoshi restore vintage iron and build custom bobbers, he takes them to the racetrack as well, and is good enough to have earned a national AHRMA title in 1993 in Formula 250.

Photo May 05, 4 14 03 PM

After futile efforts to convince the American Historic Racing Motor¬cycle Association (AHRMA) to bring sanctioned vintage racing to California, Yoshi decided to build it and see if they would come. So he put together the first Corsa Moto¬Classica at Willow Springs in 1995 and AHRMA did come, sanctioning the race action, and has been doing so ever since. In addition to the racing—which includes just about every category and class of bike out there—the event also features a classic bike show and a swap meet. It’s an event for enthusiasts in the truest sense of the word. It’s not frilly, but a get-down-and-dirty-in-the-pits type of scene, where you can literally walk in amongst the racebike crews and—if your ears can stand it—get up close and personal to the likes of un¬baffled vintage MV Agustas, Ducatis, Triumphs, Nortons, BSAs, Hondas, Yamahas, Harley-Davidsons, Indians and Vincents…the full spectrum of blasts from the past. Not to mention herds of race-kitted newer bikes in Heavyweight Super Bike and Formula II, all blasting off in thundering waves during the three-day event held this year in early May, the racers zeroing in on Willow from the four corners of the United States and beyond.

Photo May 05, 4 17 06 PM

Ifyou want to “get real” and enjoy racing on the edge, ogle splendid historic motorcycles and breathe in some wild open spaces, head on out to next year’s Corsa MotoClassica at equally historic Willow Springs

Article Partially from the Rider Magazine

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Our Friend @Nostalgia_Memoir from Salt Lake City, Utah

Photo Apr 22, 8 17 03 PM

Our Friend from Salt Lake City, Utah AKA @Nostalgia_Memoir (Instagram Profile)
has been sending us many lovely shots lately
Catapulting people sporting uglYBROS-USA jeans on many events and on a many different types of interesting bikes. Here’s a few of @Nostalgia_memoir’s shots that we have not been posted, please enjoy and check out more of his awesome works at

@cb_builds sporting Motorpool Charcoal Grey on British Custom’s Bonneville

Photo Apr 22, 8 16 09 PM

@bjespe wearing Featherbed-Dirty on his uber Cool Custom BMW R100

Photo Apr 22, 8 17 20 PM

@Johnny__bones sporting Triton Coated jeans on his custom Harley-Davidson Sportster

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Moto Crew at Most recent Hand Built show with @Cb_Builds sporting Motorpool jeans

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Congratulations! La Urbana Bike – Spain


We’re always excited to see our Friends and Partners from all over the world growing their business rapidly together with us. And here we are, sharing a Good News from our Friend La Urbana Bike in Vigo SPAIN, Grand Opening of their awesome looking NEW Store location. Congratulations La Urbana Bike!

Here’s announcement from Daniel Salvadores, Owner of La Urbana Bike

La Urbana Bike was born in early 2014. It all began with the idea of offering in one place motorcycle gear and apparel that was hard to find in our area, or even in Spain. As a motorcycle fan all my life, it also meant that my dream of working in the bike world would finally come true. My partner Beatriz and I opened then a small store in our house garage, and also started running the on-line store The response from the customers and visitors was good enough to encourage us to move to a bigger, better located store. Sales at the store and on-line helped too! As a result, past 20th of March we opened the new La Urbana Bike.


The idea of the new store is not only shopping, but also hosting events, offering a place to have a beer or coffee while reading some specialized magazines or books, or just have a bike talk.


Our catalogue is growing all the time, and at this moment we are selling brands such as UglyBROS USA, Biltwell, DMD Helmet, Bell, FTWCO, El Solitario MC, Deus Ex Machina, Oury grips, Gasolina Boots, Norstar by AXO, Baruffaldi, Schoot NYC, Machete Company, Sideburn, Iron&Air, Moto Heroes, Rev, The Ride, El Diablo Magazine…and soon we will offer Icon 1000 and 100% goggles as well!

Please visit us in our NEW Location at Elduayen 47, Vigo, SPAIN when in town, check out our New Store and share good Moto-vibe together with us!

Thank you!


All NEW Carpenter Style Riding Jeans SMITH is here!


Introducing all new Carpenter style riding jeans SMITH from uglyBROS-USA

SMITH is made of 11 oz Denim with accent Hammer loop and Extra Seat Patch that helps reduce wear and tear of seat area from your motorcycle ride.

As usual for uglyBROS jeans, SMITH comes with Elastic Shirring panels above knee and Lower back for easy movements and of course, CE approved removable Knee and Hip Armor pads as well.

Color of SMITH is bit tricky to describe,
Our special multi-step garment washing process helped us achieve it’s distinctive color as Brown-ish Warm Grey.

You will find it as Brown with hint of Warm grey under the direct Sunlight and more of Warm Grey under the interior light or at night

Overall, All New SMITH is a Carpenter Style High fashion riding jeans from uglyBROS, for those who looking for comfort and safety while on a Motorcycle and high fashion everyday jeans off the bike

and check it out for yourself





Getting hands-on experience with uglyBROS products in Europe is becoming easier and easier!

For those who waited uglyBROS products in Netherlands
Please welcome our Newest retailer in Amsterdam, BIKER OUTFIT!

BIKER OUTFIT is leading Motorcycle Gear retailer in Amsterdam who carries
many well known brands of Gear that can paired with high-style uglyBROS jeans

Please visit BIKER OUTFIT and experience uglyBROS jeans you’ve been waiting for

Netwerkweg 33
1033 MV Amsterdam
tel: 020 493 03 67


Echo – k Kevlar Jean, Review by 4H10


uglyBROS USA // Echo – k Kevlar Jean

Les « jeans moto » ont toujours existé, il y a les trop larges, les beaucoup trop délavés, ceux qui comportent des dizaines de coutures et poches inutiles ou même ceux qui vous ruinent votre soirée Meetic tant il jure avec le reste de votre tenue … :/

Les marques proposant des jeans moto techniques et à la coupe impeccable se comptent sur les doigts d’une seule main.

Une fois de plus, c’est la marque coréenne d’accessoires moto UGLYBROS qui réalise presque un sans faute avec le jean Kevlar ECHO-K.

The ” motorcycle jeans ” have always existed, there was too broad, and too faded , those with dozens of unnecessary seams and pockets or even those ruining your evening Meetic as it clashes with the rest of your outfit … : /

Brands offering technical motorcycle jeans and perfect cut can be counted on the fingers of one hand.

Once again , UGLYBROS almost achieves flawless with Kevlar jeans ECHO -K.

Photos Götz Göppert :





Ce jean à la coupe regular est fabriqué en toile denim 12 OZ et renforcé en Kevlar Dupont (30% de kevlar), la qualité de fabrication est comme toujours excellente et il est quasi impossible de savoir qu’il s’agit d’un jean « technique ».

La coupe droite est digne de grands nom du denim, la couleur « dark blue » totalement dans la tendance et la longueur des jambes suffisante pour permettre un ourlet (ou deux). Le bouton et l’étiquette arrière tous deux estampillés UGLYBROS complètent la finition impeccable.

This regular fit jeans is made of 12 OZ and Dupont Kevlar reinforced (30% Kevlar ) , the quality is excellent as always and it is almost impossible to know there is a jean “technical” .

The straight cut is worthy of great name denim , color ” dark blue ” totally on trend and length of legs enough to allow a hem ( or two). The button and the back label both stamped UGLYBROS complete the impeccable finish.


Bien qu’assez épais (12oz) et donc pas vraiment souple, le UGLYBROS ECHO-K ne comporte pas de doublure thermique intérieure (comme certains modèles de la marque) et ne vous protège donc pas particulièrement du froid mais à l’énorme avantage d’être portable toute l’année.

Bien que la maille Kevlar renforce la résistance à l’abrasion, aucune coque amovible n’est présente sur ce jean.

Un excellent classique !

Although quite thick ( 12oz ) and therefore not really flexible , ECHO -K UGLYBROS has no inner thermal liner (as some models of the brand ) and therefore protects you not particularly cold but the huge advantage be mobile throughout the year.

Though Kevlar mesh strengthens abrasion resistance , no removable cap is present on the jeans .

A great classic!